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A consumer is a person who purchases goods or services for personal use.

In Texas, a consumer is defined as an individual, partnership, corporation, or governmental entity who seeks or acquires by purchase or lease, any goods or services for personal, family, household, or agricultural purposes. This definition is outlined in the Texas Deceptive Trade Practices-Consumer Protection Act (DTPA), which is found in the Texas Business and Commerce Code, Chapter 17. The DTPA provides a legal framework to protect consumers against false, misleading, or deceptive business practices, unconscionable actions, and breaches of warranty. It also outlines specific prohibited acts and provides remedies for consumers who have been harmed by unfair or deceptive practices, including the ability to seek monetary damages, attorneys' fees, and in some cases, additional damages if the conduct of the defendant was found to be intentional. It's important for consumers in Texas to understand their rights under the DTPA and other relevant consumer protection laws to ensure they are treated fairly in the marketplace.

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