A consumer is a person who purchases goods or services for personal use.
In New Hampshire, a consumer is generally defined as an individual who acquires goods or services primarily for personal, family, or household purposes. This definition aligns with the broader understanding of consumer protection laws both at the state and federal levels. New Hampshire's Consumer Protection Act, RSA 358-A, is designed to safeguard the interests of consumers by prohibiting unfair or deceptive acts or practices in commerce. The Act provides a legal framework for consumers to seek redress in cases where they have been subjected to such practices. Additionally, federal laws such as the Federal Trade Commission Act also protect consumers against unfair business practices on a national scale. These laws collectively ensure that consumers in New Hampshire have rights and legal recourse when purchasing goods or services for personal use.