A consumer is a person who purchases goods or services for personal use.
In Michigan, as in other states, a consumer is defined as an individual who buys goods or services primarily for personal, family, or household purposes. This definition is consistent with various consumer protection laws at both the state and federal levels, designed to safeguard consumers from unfair, deceptive, or fraudulent practices by businesses. Michigan's Consumer Protection Act (MCPA), for example, prohibits certain methods, acts, and practices in commerce to protect consumers and provides remedies for those affected by unlawful business practices. Additionally, federal laws such as the Federal Trade Commission Act and the Consumer Product Safety Act offer further protections to consumers, ensuring that they are treated fairly in the marketplace and that the products they purchase are safe for use.