A consumer is a person who purchases goods or services for personal use.
In West Virginia, a consumer is defined similarly to the provided description, as an individual who buys goods or services primarily for personal, family, or household purposes. This definition is in line with the West Virginia Consumer Credit and Protection Act, which aims to protect consumers from unfair and deceptive practices in the marketplace. The Act covers a range of consumer transactions and provides remedies for consumers who have been subjected to unlawful business practices. It also outlines specific rights and responsibilities for both consumers and businesses, including provisions related to debt collection, credit sales, and consumer leases. Consumers in West Virginia are also protected under various federal laws, such as the Federal Trade Commission Act and the Consumer Protection Safety Act, which prohibit unfair or deceptive acts and practices and regulate product safety standards, respectively.