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Consumers

A consumer is a person who purchases goods or services for personal use.

In Wisconsin, a consumer is generally defined as an individual who purchases goods or services primarily for personal, family, or household purposes. This definition aligns with the broader understanding of consumer protection laws at both the state and federal levels. Wisconsin's consumer protection laws are designed to safeguard consumers from unfair, deceptive, or fraudulent practices by businesses. The Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP) is the primary state agency responsible for enforcing consumer protection statutes. These laws cover a wide range of activities, including false advertising, warranty enforcement, and debt collection practices. Additionally, federal laws such as the Federal Trade Commission Act provide further protections against unfair business practices on a national scale. Consumers in Wisconsin have the right to seek redress for violations of these laws, which may include filing a complaint with the DATCP or pursuing legal action with the assistance of an attorney.

Legal Articles

State Statutes

consumer goods contractor agreements cooperative associations

dangerous and defective products disability discrimination in public places door - to - door sales contracts

express warranties in leases of goods express warranties in sales of goods

Federal Trade Commission (FTC)Food, Drug, and Cosmetic Act

gaming law

implied warranties in leases of goods implied warranties in professional services implied warranty in repairs

lotteries

price gouging

Telephone Consumer Protection Act

unfair competition / deceptive practices

Individual & Family Legal Plan

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Consumers

Individual & Family Legal Plan

Articles

Wisconsin State Code

Consumers

Wisconsin State Code

Articles