A consumer is a person who purchases goods or services for personal use.
In Utah, as in many other states, a consumer is defined as an individual who buys goods or services primarily for personal, family, or household purposes. This definition is in line with the Federal Trade Commission's understanding of a consumer. Utah's consumer protection laws, including the Utah Consumer Sales Practices Act (UCSPA), are designed to safeguard consumers from unfair and deceptive business practices. The UCSPA prohibits suppliers from committing deceptive acts or practices in connection with a consumer transaction. Additionally, the Utah Division of Consumer Protection enforces these laws and provides a platform for consumers to file complaints against businesses that may have violated consumer rights. It's important to note that these protections typically do not apply to goods or services purchased for commercial or business purposes.