A consumer is a person who purchases goods or services for personal use.
In South Dakota, as in most states, a consumer is defined as an individual who buys goods or services primarily for personal, family, or household purposes. This definition is in line with the South Dakota Consumer Protection Act and other relevant state statutes that aim to protect consumers from unfair or deceptive practices. The state's laws regulate various aspects of consumer transactions, including warranties, deceptive advertising, and credit transactions, to ensure that consumers are treated fairly by businesses. Additionally, federal laws such as the Federal Trade Commission Act provide further protections against unfair business practices on a national level. Consumers in South Dakota have the right to seek redress for violations of these laws, which may include filing a complaint with the South Dakota Attorney General's Office or pursuing a private legal action.