Price gouging occurs when retailers or other sellers take advantage of the increased demand and insufficient supply of goods and services—often commodities and basic necessities—following a natural disaster, war, civil unrest, or other event, and increase prices beyond a fair or reasonable amount.
In Tennessee, price gouging is regulated under the Tennessee Consumer Protection Act. Specifically, it is illegal for individuals and businesses to charge grossly excessive prices for essential goods, commodities, or services during a declared state of emergency. The law aims to prevent exploitation of consumers during times of disaster or emergency when they may be vulnerable due to limited availability of essential items. The Tennessee Attorney General's Office is responsible for enforcing these regulations and can investigate complaints of price gouging. Violators may face penalties including fines and injunctions. It is important for consumers to report suspected price gouging to the Attorney General to ensure that the law is enforced and that the market remains fair for all residents of Tennessee.