Price gouging occurs when retailers or other sellers take advantage of the increased demand and insufficient supply of goods and services—often commodities and basic necessities—following a natural disaster, war, civil unrest, or other event, and increase prices beyond a fair or reasonable amount.
In Oklahoma, price gouging is regulated under the Oklahoma Consumer Protection Act, specifically under the Emergency Price Stabilization Act. This act is triggered when a state of emergency is declared by the state or federal government. Once in effect, it prohibits an increase of more than 10% for the price of goods and services that are necessary for consumers. This includes items such as food, water, fuel, and medical supplies, among others. The act aims to protect consumers from excessive and unjustified increases in the price of essential goods during a time of crisis. Violations of this act can result in penalties including fines and potential criminal charges. The Oklahoma Attorney General's Office is typically responsible for enforcing these regulations and can take action against businesses or individuals that engage in price gouging.