Price gouging occurs when retailers or other sellers take advantage of the increased demand and insufficient supply of goods and services—often commodities and basic necessities—following a natural disaster, war, civil unrest, or other event, and increase prices beyond a fair or reasonable amount.
In Colorado, price gouging is addressed under the Colorado Consumer Protection Act (CCPA). The CCPA prohibits unfair or deceptive trade practices, which can include price gouging, especially during times of disaster or emergency. While Colorado does not have a specific statute that defines price gouging, the Attorney General's office can investigate and take action against businesses that engage in price gouging during a declared state of emergency. The state may consider a significant and unjustified increase in the price of essential goods or services during an emergency as a deceptive trade practice. It's important for consumers to report suspected price gouging to the Colorado Attorney General's office, which has the authority to enforce the CCPA and protect consumers from exploitation during emergencies.