A consumer is a person who purchases goods or services for personal use.
In Oregon, a consumer is generally defined as an individual who buys goods or services for personal, family, or household use, and not for commercial or business purposes. This definition aligns with the broader federal understanding of a consumer under various consumer protection laws, such as the Federal Trade Commission Act and the Consumer Protection Act. Oregon's consumer protection laws are designed to safeguard consumers from unfair or deceptive business practices and to provide remedies if their rights are violated. These laws include the Oregon Unlawful Trade Practices Act, which prohibits certain deceptive marketing and sales practices, and provides consumers with the right to sue businesses that violate the Act. Additionally, Oregon has specific statutes that govern consumer transactions, such as the Oregon Lemon Law for new vehicle purchases and the Oregon Retail Installment Contract and Direct Loan Act, which regulates credit sales and loans for personal goods and services.