A consumer is a person who purchases goods or services for personal use.
In New Mexico, as in other states, a consumer is generally defined as an individual who purchases goods or services primarily for personal, family, or household purposes. This definition is in line with the Federal Trade Commission's understanding of a consumer. New Mexico's consumer protection laws, including the Unfair Practices Act (UPA), are designed to protect consumers from deceptive and unfair business practices. The UPA prohibits various deceptive practices and provides remedies for consumers who have been affected by such practices, including the possibility of recovering damages, attorney's fees, and punitive damages in certain cases. Additionally, specific regulations may apply to particular types of transactions, such as those for motor vehicles, insurance, and credit transactions, which are designed to provide further protections to consumers in those contexts.