A consumer is a person who purchases goods or services for personal use.
In North Dakota, a consumer is generally defined as an individual who buys goods or services primarily for personal, family, or household purposes. This definition aligns with the broader federal understanding as outlined in various consumer protection laws. North Dakota's consumer protection laws, including the North Dakota Century Code (NDCC), particularly Title 51 which pertains to Sales and Exchanges, are designed to safeguard consumers against unfair, deceptive, or fraudulent practices in the marketplace. These laws provide a framework for the rights and responsibilities of both consumers and businesses engaging in commercial transactions. Consumers in North Dakota are also protected under federal laws such as the Federal Trade Commission Act and the Consumer Protection Act, which prohibit deceptive and unfair business practices on a national level.