A consumer is a person who purchases goods or services for personal use.
In Idaho, as in other states, a consumer is defined as an individual who buys goods or services primarily for personal, family, or household purposes. This definition is consistent with various consumer protection laws designed to safeguard consumers from unfair, deceptive, or fraudulent practices by businesses and service providers. Idaho's consumer protection laws are outlined in the Idaho Consumer Protection Act, which is enforced by the Idaho Attorney General's Office. The Act prohibits deceptive trade practices and provides remedies for consumers who have been harmed by such practices. Additionally, federal laws such as the Federal Trade Commission Act also protect consumers at a national level, ensuring that they are treated fairly in the marketplace and have access to accurate information when making purchasing decisions.