A consumer is a person who purchases goods or services for personal use.
In Iowa, as in many other states, a consumer is defined as an individual who buys goods or services primarily for personal, family, or household purposes. This definition is in line with the Iowa Consumer Fraud Act, which provides protections against deceptive and unfair practices by businesses in the sale of goods and services to consumers. The Act gives the Iowa Attorney General's Office the authority to enforce these protections and to take action against businesses that violate consumer rights. Additionally, federal laws such as the Federal Trade Commission Act also protect consumers at the national level, prohibiting unfair or deceptive business practices. Consumers in Iowa have the right to seek redress for violations of these laws, which may include filing a complaint with the Iowa Attorney General's Consumer Protection Division or pursuing a private legal action with the assistance of an attorney.