A consumer is a person who purchases goods or services for personal use.
In California, a consumer is defined as an individual who buys goods or services for personal, family, or household purposes. This definition is broadly applied across various consumer protection laws within the state. California has robust consumer protection statutes, including the California Consumer Privacy Act (CCPA), which gives consumers rights regarding the collection and use of their personal data, and the Song-Beverly Consumer Warranty Act, which provides warranty protections for goods purchased. Additionally, the California Unfair Competition Law (UCL) protects consumers from unfair business practices. These laws are designed to safeguard consumers from deceptive, unfair, or fraudulent acts by businesses and to ensure fair dealings in the marketplace.