A consumer is a person who purchases goods or services for personal use.
In Alabama, a consumer is generally defined as an individual who acquires goods or services for personal, family, or household use. This definition aligns with the broader federal understanding as outlined in various consumer protection laws, such as the Federal Trade Commission Act and the Consumer Protection Act. Alabama's consumer protection laws are designed to safeguard consumers from unfair, deceptive, or fraudulent practices by businesses. The Alabama Deceptive Trade Practices Act (ADTPA) is one of the key state statutes that provide specific protections for consumers, prohibiting false advertising, fraudulent business practices, and other forms of consumer deception. Consumers in Alabama have the right to seek remedies through the legal system if they believe their consumer rights have been violated, and they may also file complaints with the Alabama Attorney General's Office, which enforces consumer protection laws in the state.