A consumer is a person who purchases goods or services for personal use.
In Alaska, as in other states, a consumer is defined as an individual who buys goods or services primarily for personal, family, or household use. Alaska's consumer protection laws are designed to safeguard consumers from unfair or deceptive trade practices. The Alaska Unfair Trade Practices and Consumer Protection Act (AS 45.50.471 - AS 45.50.561) is the primary state statute that provides consumers with certain rights and remedies against businesses that engage in deceptive practices. This Act covers a wide range of consumer transactions and includes provisions for the Attorney General to enforce the laws as well as for consumers to bring private legal actions. Additionally, federal laws such as the Federal Trade Commission Act and the Consumer Protection Act also offer protections to consumers at the national level, prohibiting unfair business practices and providing mechanisms for consumer complaints and enforcement.