A web address or domain name is an address where your business’s website can be found online. Your domain name will be an important part of the branding and identity of your business, and will be communicated to current and potential customers when they visit your website or receive an e-mail from your business that includes your domain name.

It is important to check the availability of potential domain names for your business, and register an available name with a domain name registrar.

You should also ensure your domain name does not infringe on another company’s trademark, and consider securing trademark protection for the name of your business—which may be similar to your domain name.

In Tennessee, as in other states, choosing a domain name for your business involves checking its availability and ensuring it does not infringe on existing trademarks. You can search for domain name availability through various online domain registrars. Once you find an available domain, you should register it with one of these registrars to secure your online presence. It's crucial to conduct a trademark search, which can be done through the United States Patent and Trademark Office (USPTO) database, to ensure that your domain name does not violate any existing trademarks, as this could lead to legal disputes and potential liability. Additionally, you may want to consider registering the name of your business as a trademark if it is similar to your domain name. This can provide stronger legal protection for your brand and help prevent others from using similar names in a way that could confuse customers or dilute your brand's identity. In Tennessee, the Secretary of State's office can provide resources for businesses looking to trademark their names within the state, but for federal protection, you would need to register with the USPTO.