The Consumer Review Fairness Act (CRFA) protects consumers’ ability to share their honest opinions about a business’s products, services, or conduct, in any forum, including social media. For example, businesses must comply with the CRFA when attempting to limit or respond to consumer reviews. The Federal Trade Commission (FTC) enforces the CRFA, and believes contracts that prohibit honest reviews or threaten legal action over them harm consumers who rely on reviews when making their purchase decisions—and harm businesses that work hard to earn positive reviews.
In Wisconsin, as in all states, the Consumer Review Fairness Act (CRFA) applies, protecting consumers' rights to post honest reviews about a business's products, services, or conduct. This federal law ensures that consumers can share their experiences on any platform, including social media, without fear of legal repercussions from the businesses being reviewed. Wisconsin businesses must comply with the CRFA, which means they cannot include provisions in their contracts that bar or penalize customers for posting negative reviews or honest opinions. The Federal Trade Commission (FTC) is responsible for enforcing the CRFA, emphasizing that such protections are crucial for maintaining the integrity of consumer feedback and for the benefit of businesses that earn positive reviews through good service and products.