The Consumer Review Fairness Act (CRFA) protects consumers’ ability to share their honest opinions about a business’s products, services, or conduct, in any forum, including social media. For example, businesses must comply with the CRFA when attempting to limit or respond to consumer reviews. The Federal Trade Commission (FTC) enforces the CRFA, and believes contracts that prohibit honest reviews or threaten legal action over them harm consumers who rely on reviews when making their purchase decisions—and harm businesses that work hard to earn positive reviews.

In Alaska, as in all states, the Consumer Review Fairness Act (CRFA) applies to protect consumers' rights to post honest reviews about businesses' products, services, or conduct. The CRFA, a federal law, makes it illegal for companies to use contracts that impose penalties on customers for posting negative reviews or otherwise sharing their honest experiences. This means that businesses operating in Alaska cannot include clauses in their terms of service that would penalize consumers for writing honest reviews, nor can they threaten legal action for such reviews. The Federal Trade Commission (FTC) is responsible for enforcing the CRFA, ensuring that consumers can freely share their opinions without fear of retribution, which in turn supports a transparent and trustworthy marketplace. Alaska businesses must comply with the CRFA and are advised to review their practices and contracts to ensure they do not violate consumers' rights under this act.