Attorney and law firm advertising involves legal ethics standards and is regulated by the state bar associations in which the attorney is licensed, or in which the advertisements appear. The disclosures and required and prohibited advertising content varies from state to state, whether the advertisements appear on television, radio, social media, print, billboards, or another medium.

In Wyoming, attorney and law firm advertising is governed by the Wyoming Rules of Professional Conduct, specifically Rule 7.1 to Rule 7.5, which address communications concerning a lawyer's services, advertising, and solicitation. These rules are enforced by the Wyoming State Bar. Attorneys must ensure that their advertisements are not false or misleading, and they must refrain from making unsubstantiated comparisons of their services or claims of specialization unless they are justified. Disclosures may be required to clarify potential conflicts of interest or to explain the basis for any comparisons made. The use of testimonials or endorsements is permitted but is subject to strict guidelines to prevent deception. Additionally, any communication that constitutes solicitation must comply with the rules regarding direct contact with prospective clients. The medium of the advertisement—whether television, radio, social media, print, billboards, or another medium—does not change these fundamental ethical obligations, although certain mediums may have additional considerations, such as time or space constraints that could affect how disclosures are made.