Attorney and law firm advertising involves legal ethics standards and is regulated by the state bar associations in which the attorney is licensed, or in which the advertisements appear. The disclosures and required and prohibited advertising content varies from state to state, whether the advertisements appear on television, radio, social media, print, billboards, or another medium.

In Vermont, attorney and law firm advertising is governed by the Vermont Rules of Professional Conduct, specifically Rule 7.1 through 7.5, which address communications concerning a lawyer's services, advertising, and solicitation. These rules require that any communication or advertisement made by an attorney or law firm must not be false or misleading. This includes any material misrepresentation of fact or law, or omitting information necessary to make the statement considered as a whole not materially misleading. Attorneys must also refrain from making comparative statements that cannot be factually substantiated. Vermont does not impose specific regulations on the medium used for advertising, so the rules apply equally to television, radio, social media, print, billboards, and other forms of media. Additionally, certain disclosures may be required to prevent deception, such as clearly identifying promotional material as such. The Vermont Bar Association provides guidance and may review advertisements for compliance. Violations of these advertising rules can result in disciplinary action by the Vermont Office of Bar Counsel.