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Attorney and law firm advertising involves legal ethics standards and is regulated by the state bar associations in which the attorney is licensed, or in which the advertisements appear. The disclosures and required and prohibited advertising content varies from state to state, whether the advertisements appear on television, radio, social media, print, billboards, or another medium.

In Minnesota, attorney and law firm advertising is governed by the Minnesota Rules of Professional Conduct, specifically Rule 7.1 to 7.5, which address communications concerning a lawyer's services, advertising, and solicitation. These rules require that any communication about a lawyer or law firm's services must be truthful and not misleading. Attorneys must not make false or unsubstantiated comparisons of their services or fees with other lawyers' services or fees. Specific disclosures may be required to avoid misleading potential clients, and certain types of content, such as guarantees of success, are prohibited. The Minnesota State Bar Association provides guidance and may discipline attorneys who violate these advertising rules. Additionally, federal regulations, such as the Truth in Advertising enforced by the Federal Trade Commission (FTC), also apply to attorney advertising to ensure that advertisements are not deceptive. The rules apply to all forms of advertising, including television, radio, social media, print, billboards, and other mediums.

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Attorneys

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Attorneys

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