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Attorney and law firm advertising involves legal ethics standards and is regulated by the state bar associations in which the attorney is licensed, or in which the advertisements appear. The disclosures and required and prohibited advertising content varies from state to state, whether the advertisements appear on television, radio, social media, print, billboards, or another medium.

In Maine, attorney and law firm advertising is governed by the Maine Rules of Professional Conduct, specifically Rule 7.1 through 7.5, which address communications concerning a lawyer's services, advertising, and solicitation. These rules require that any communication about a lawyer or law firm's services must be truthful and not misleading. Attorneys must not make false or unsubstantiated comparisons of their services or suggest that specific results can be guaranteed. The rules also regulate direct solicitation of clients, prohibiting solicitation in situations where it involves coercion, harassment, or duress. Maine attorneys must comply with these ethical standards in all forms of advertising, including television, radio, social media, print, and billboards. Additionally, certain disclosures may be required to ensure that the public is not misled, and some content may be prohibited to maintain the integrity and professionalism of the legal field. The Maine Board of Overseers of the Bar is responsible for enforcing these rules and can impose disciplinary measures for violations.

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Attorneys

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Maine State Code

Maine State Code

Attorneys

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