Attorney and law firm advertising involves legal ethics standards and is regulated by the state bar associations in which the attorney is licensed, or in which the advertisements appear. The disclosures and required and prohibited advertising content varies from state to state, whether the advertisements appear on television, radio, social media, print, billboards, or another medium.

In Iowa, attorney and law firm advertising is governed by the Iowa Rules of Professional Conduct, specifically under Rule 32:7.1 to 32:7.5. These rules require that any communication made by an attorney about their services must be truthful and not misleading. Attorneys are prohibited from making false or unsubstantiated comparisons of their services or suggesting that they can achieve results by means that violate the Rules of Professional Conduct or other law. Additionally, any advertisement must include the name and office address of at least one attorney or law firm responsible for its content. Solicitations (direct contact with a prospective client) are subject to additional restrictions, particularly when the potential client has not sought the attorney's advice or has no family or prior professional relationship with the attorney. The Iowa Supreme Court Attorney Disciplinary Board oversees the enforcement of these rules, and violations can result in disciplinary action. It is important for attorneys to stay abreast of these regulations as they can be updated, and to ensure that their advertising practices comply with both state statutes and the ethical standards set forth by the Iowa State Bar Association.