Attorney and law firm advertising involves legal ethics standards and is regulated by the state bar associations in which the attorney is licensed, or in which the advertisements appear. The disclosures and required and prohibited advertising content varies from state to state, whether the advertisements appear on television, radio, social media, print, billboards, or another medium.

In Florida, attorney and law firm advertising is governed by the Florida Bar under the Rules Regulating the Florida Bar, specifically Rule 4-7. This set of rules outlines the ethical standards for attorney advertising and includes provisions for the content, format, and media through which attorneys can advertise their services. The rules require that attorney advertisements be truthful and not misleading, and they prohibit certain content, such as statements that can create unjustified expectations or comparisons that cannot be factually substantiated. Disclosures are often required to inform the public of the nature of the advertisement. For example, if an advertisement includes a dramatization, it must be disclosed as such. The Florida Bar also requires that certain advertisements be submitted for review before they are disseminated to the public. The rules apply to all forms of advertising, including television, radio, social media, print, billboards, and other mediums. Attorneys must comply with these regulations to avoid disciplinary action, which can range from a reprimand to disbarment, depending on the severity of the violation.