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Attorney and law firm advertising involves legal ethics standards and is regulated by the state bar associations in which the attorney is licensed, or in which the advertisements appear. The disclosures and required and prohibited advertising content varies from state to state, whether the advertisements appear on television, radio, social media, print, billboards, or another medium.

In Delaware, attorney and law firm advertising is governed by the Delaware Lawyers' Rules of Professional Conduct, particularly Rule 7.1 - 7.5, which address communications concerning a lawyer's services, advertising, and solicitation. These rules require that any communication made by or on behalf of a lawyer regarding their services must be truthful and not misleading. Attorneys must not make false or unsubstantiated comparisons of their services or suggest results that cannot be guaranteed. Specific disclosures may be required to avoid misleading potential clients, and certain types of content, such as testimonials or endorsements, may be subject to additional rules. The use of actors, dramatizations, or fictionalized events in advertisements must be clearly disclosed. The Delaware State Bar Association monitors compliance with these regulations, and failure to adhere to these standards can result in disciplinary action. These rules apply to all forms of advertising, including television, radio, social media, print, billboards, and other mediums.

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Attorneys

advertising

As a LegalFix Member You Will Be an Important Client of Local Law Firms

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Delaware State Code

Delaware State Code

Attorneys

advertising

Articles