Attorney and law firm advertising involves legal ethics standards and is regulated by the state bar associations in which the attorney is licensed, or in which the advertisements appear. The disclosures and required and prohibited advertising content varies from state to state, whether the advertisements appear on television, radio, social media, print, billboards, or another medium.

In Connecticut, attorney and law firm advertising is governed by the Rules of Professional Conduct as adopted by the Connecticut Bar Association. These rules are designed to ensure that attorney advertising is not misleading, is truthful, and does not make false claims about the attorney or law firm's qualifications or results. Rule 7.1 of the Connecticut Rules of Professional Conduct specifically addresses communications concerning a lawyer's services, prohibiting false or misleading communications about the lawyer or the lawyer's services. Rule 7.2 provides additional guidance on advertising, allowing lawyers to advertise through written, recorded, or electronic communication, including public media. However, it requires that any communication include the name and contact information of at least one lawyer or law firm responsible for its content. There are also specific rules regarding solicitation (Rule 7.3) and the use of specific terms such as 'specialist' or 'expert' (Rule 7.4). Attorneys must also keep a record of their advertisements for a period of time. It's important for attorneys to review these rules in detail to ensure compliance with all ethical standards related to advertising in Connecticut.