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Attorney and law firm advertising involves legal ethics standards and is regulated by the state bar associations in which the attorney is licensed, or in which the advertisements appear. The disclosures and required and prohibited advertising content varies from state to state, whether the advertisements appear on television, radio, social media, print, billboards, or another medium.

In Arizona, attorney and law firm advertising is governed by the Arizona Rules of Professional Conduct, specifically Rule 7.1 - 7.3, which are enforced by the State Bar of Arizona. These rules require that any communication made by or on behalf of a lawyer or law firm about the lawyer's services must be truthful and not misleading. Advertisements must not make false or unsubstantiated comparisons to other lawyers' services and should not imply that results are guaranteed. Attorneys must also refrain from soliciting clients through direct personal contact with potential clients who have not invited the solicitation. Additionally, certain advertisements may need to be labeled as 'Advertising Material,' and records of advertisements must be kept for a period of time. The rules apply to all forms of advertising, including television, radio, social media, print, and billboards. It's important for attorneys to familiarize themselves with these rules to ensure compliance and to avoid potential disciplinary action.

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Attorneys

advertising

Individual & Family Legal Plan

Articles

Arizona State Code

Articles

Attorneys

advertising

Arizona State Code