The department of transportation and the governor's highway safety office shall take reasonable measures to publicize the yellow dot program to potential participants, law enforcement officers, and emergency medical responders. In publicizing the yellow dot program, the department may cooperate with local law enforcement agencies, fire departments, emergency medical services agencies, the department of veterans services, human resources agencies, statewide development districts with direct contact with senior citizen centers in such districts, and other governmental agencies, especially agencies which assist persons who are fifty-five (55) years of age or older or agencies providing services to veterans. The department may also cooperate with and seek the assistance of interested nonprofit organizations, including, but not limited to, AARP, American Automobile Association, Disabled American Veterans, AMVETS, American Legion, Veterans of Foreign Wars, Military Order of the Purple Heart, and the Tennessee Coalition for the Enhancement of Senior Drivers. The department, in consultation with the governor's highway safety office, shall also develop training materials on the yellow dot program that may be furnished to the peace officer standards and training (POST) commission, the Tennessee highway patrol, local law enforcement agencies, fire departments, and emergency medical services agencies, and used by such organizations during recruit training and annual in-service training.