(a) In environments that:

(A) Encourage responsible gambling practices; and

(B) Discourage problem gambling.

(b) In a manner that:

(A) Empowers individuals to make informed decisions about playing lottery games by providing information about responsible gambling and problem gambling; and

(B) Minimizes harm to individuals, families and communities caused by problem gambling.

(2) The lottery commission shall:

(a) Evaluate the operation of the state lottery annually, using stakeholder interviews, research and analysis of best in class gambling practices and consultations with researchers in the responsible or problem gambling community.

(b) Use a dynamic approach to developing new practices to facilitate responsible gambling and to discourage problem gambling.

(c) Rely on research to inform all areas of responsible gambling and problem gambling resource awareness efforts, providing adequate funding to support high-quality research that is performed by independent researchers and that protects the rights of human subjects.

(d) Engage a wide range of stakeholders in the responsible or problem gambling community to provide input regarding the development of lottery games and game marketing and advertising.

(e) Promote a shared sense of responsibility with lottery game retailers and educate lottery game retailers and retailers’ employees about how to provide an environment to facilitate responsible gambling and discourage problem gambling.

(f) Promote a shared sense of responsibility with state lottery employees and educate those employees about how to facilitate awareness of responsible gambling and problem gambling resources for assistance.

(g) Apply evidence-based considerations to the implementation of lottery games and game features to facilitate informed decision-making by lottery players and discourage problem gambling, including the incorporation of features that:

(A) Inform lottery players about the game being played;

(B) Provide lottery players with information about the status of their gambling and an opportunity to take a break from gambling; and

(C) Provide lottery players with information about responsible gambling and problem gambling resources.

(h) Integrate messages that promote informed decision-making by lottery players into a variety of broadly disseminated communications, including advertising and marketing, about lottery games.

(i) Use communications, including advertising and marketing, that:

(A) Do not appeal specifically to vulnerable groups, including individuals under 18 years of age; and

(B) Report accurately the odds of winning lottery games. [2015 c.478 §4]