§ 152. "I Love NY" brand. 1. The department shall enact guidelines for the use of the brand, which shall include measures to allow for the expansion of the brand to fit niche and thematic marketing efforts. When appropriate, the brand shall be applied to targeted promotional initiatives, and shall be leased at no cost to any public benefit corporation or not-for-profit, New York heritage trail tourism promotion agency, convention and visitors bureau or local government.
2. The department shall annually cause to be conducted an analysis of the effectiveness of the "I Love NY" brand on an ongoing basis as determined to be necessary by the department, but no less than once every five years.
3. Nothing in this article shall prohibit the department from licensing and leasing the brand to any commercial entity, provided that the appropriate market value for such lease is obtained.
4. Nothing in this article shall prohibit the department from revising the "I Love NY" brand or establishing any number of new and appropriate brands, provided that such changes are supported by at least one independently conducted brand analysis survey.
5. Reporting requirements. The department shall annually, on or before February first, submit to the governor, the temporary president of the senate and the speaker of the assembly, the tourism advisory council and the chairs of the senate and assembly standing committees concerned with tourism a report on the department's activities related to the "I Love NY" brand including but not limited to: (a) marketing plan including the annual and long term goals, specific plans, target regions and performance measures for marketing campaigns using the "I Love NY" brand; (b) licensing activity including a list of all entities that licensed the "I Love NY" brand and the total amount received from all licensing activities; (c) contractual services including a list of each entity providing services related to the "I Love NY" brand, the amount charged, the nature of the services and the relationship of these services to the department's marketing plan; (d) sponsorship activities utilizing the brand; and (e) an analysis of the effectiveness of the "I Love NY" brand based promotions in stimulating tourism and recommendations for improved utilization of the brand.
Copyright ©2024 LegalFix. All rights reserved. LegalFix is not a law firm, is not licensed to practice law, and does not provide legal advice, services, or representation. The information on this website is an overview of the legal plans you can purchase—or that may be provided by your employer as an employee benefit or by your credit union or other membership group as a membership benefit.
LegalFix provides its members with easy access to affordable legal services through a network of independent law firms. LegalFix, its corporate entity, and its officers, directors, employees, agents, and contractors do not provide legal advice, services, or representation—directly or indirectly.
The articles and information on the site are not legal advice and should not be relied upon—they are for information purposes only. You should become a LegalFix member to get legal services from one of our network law firms.
You should not disclose confidential or potentially incriminating information to LegalFix—you should only communicate such information to your network law firm.
The benefits and legal services described in the LegalFix legal plans are not always available in all states or with all plans. See the legal plan Benefit Overview and the more comprehensive legal plan contract during checkout for coverage details in your state.
Use of this website, the purchase of legal plans, and access to the LegalFix networks of law firms are subject to the LegalFix Terms of Service and Privacy Policy.