60-5-521. Sign composition -- design -- conformity with standards and rules. (1) A tourist-oriented directional sign must be rectangular in shape and must have a white legend and border on a blue background.
(2) A tourist-oriented directional sign may contain standard general service symbols to indicate a class of business, service, or activity.
(3) Business signs for specific businesses, services, and activities may be installed on a tourist-oriented directional sign. Nationally, regionally, or locally known commercial symbols, brands, or trademarks for service stations, restaurants, campgrounds, and motels must be used when applicable. Such commercial symbols, brands, and trademarks must be reduced to an appropriate size. No business sign may resemble any official warning or regulatory traffic sign, signal, or device.
(4) A tourist-oriented directional sign may contain no more than two lines of legend, including no more than one business sign, a separate directional arrow, and the distance to the specific business, service, or activity.
(5) The content of the legend must be limited to the identification of the business, service, or activity. The legend may not include promotional advertising.
(6) The legends, arrows, and business signs displayed on a tourist-oriented directional sign may be reflectorized.
(7) The erection and maintenance of tourist-oriented directional signs must conform to national standards promulgated by the U.S. secretary of transportation pursuant to 23 U.S.C. 131 and 23 U.S.C. 315 and rules adopted by the department under 60-5-503.
History: En. Sec. 9, Ch. 537, L. 1989.
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