Not later than January 15, 2001, the State Department of Social Services, in conjunction with the State Department of Public Health and appropriate stakeholders, shall develop and submit to the Legislature a community outreach and education campaign to help families learn about, and apply for, the federal Supplemental Nutrition Assistance Program, administered in California as CalFresh, and the California Food Assistance Program. At a minimum, the plan shall include the following:
(a) Specific milestones and objectives proposed to be completed for the upcoming year and their anticipated cost.
(b) A general description of each strategy or method to be used for outreach.
(c) Geographic areas and special populations to be targeted, if any, and why the special targeting is needed.
(d) Coordination with other state or county education and outreach efforts.
(e) The results of previous years’ outreach efforts.
(1) If necessary to obtain federal financial participation the CalFresh outreach plan shall be submitted to the United States Department of Agriculture not later than January 15, 2001. The state share of the funding shall be subject to appropriation in the annual Budget Act and may be funded through the General Fund or other state or local funding sources, as appropriate.
(2) After submission of the initial plan, it shall be updated annually and submitted to the Legislature by April 1 for the following year.
(Amended by Stats. 2011, Ch. 227, Sec. 91. (AB 1400) Effective January 1, 2012.)
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