(a) As used in this section:

(1) "Gambling activity" means:

(A) Casino gambling;

(B) Horse racing;

(C) Greyhound racing;

(D) Electronic games of skill under § 23-113-103;

(E) Lotteries conducted under the Arkansas Scholarship Lottery Act, § 23-115-101 et seq.; and

(F) Lotteries of other states advertising in the state; and

(2) "Gambling operator" means the operator of a gambling activity.

(b) Except as provided in subdivisions (g)(1)(A) and (g)(2) of this section, an advertisement by a gambling operator for a gambling activity published or broadcast in this state shall include a toll-free helpline telephone number providing information and referral services concerning compulsive gambling disorders.

(c)

(1) In all printed, written, graphic, or Internet advertising, the toll-free helpline telephone number required under this section shall be displayed in a manner that is clear, identifiable, and conspicuous, but the number shall not be displayed in a size smaller than provided in subdivision (c)(2) of this section.

(2)

(A) Except as provided in subdivision (g)(1)(A) of this section, in outdoor advertising by a gambling operator for a gambling activity, the toll-free helpline telephone number required under this section shall be displayed in not less than 36-point type print and not more than 50-point type print.

(B) In all other printed, written, graphic, or Internet advertising by a gambling operator for a gambling activity, the toll-free helpline telephone number required under this section shall not be displayed in less than 8-point type print.

(d) In all television advertising, the toll-free helpline telephone number required under this section shall:

(1) Be clearly and conspicuously displayed; and

(2) Remain on the screen for at least three (3) seconds.

(e) Except as provided in subdivision (g)(2) of this section, in all radio advertising, the toll-free helpline telephone number required under this section shall be stated in a manner that is clear and understandable.

(f) If a gambling operator operates an Internet website that provides information about or access to a gambling activity, the toll-free telephone number required under this section shall be displayed on the Internet website in a manner that is clear, identifiable, and conspicuous, but the number shall not be displayed in less than 8-point type print.

(g) (1) (A) This section does not apply to a billboard leased to a gambling operator as of July 27, 2011.

(B) This section applies to a billboard leased to a gambling operator if the lease was executed by the gambling operator after July 27, 2011.

(2) This section does not apply to a radio advertisement fifteen (15) seconds or less in length.