Price gouging occurs when retailers or other sellers take advantage of the increased demand and insufficient supply of goods and services—often commodities and basic necessities—following a natural disaster, war, civil unrest, or other event, and increase prices beyond a fair or reasonable amount.
In Minnesota, price gouging is regulated under the Minnesota Statutes, Section 325F.68 to 325F.70, known as the Minnesota Prevention of Consumer Fraud Act and the Minnesota Unlawful Trade Practices Act. These laws prohibit unfair, discriminatory, or predatory pricing practices. Specifically, during a declared national, state, or local emergency, merchants are prohibited from charging prices that are excessively higher than the prices charged for the same goods or services in the usual course of business prior to the emergency. This is to prevent exploitation of consumers during times of crisis when demand for certain goods may surge and supply may be limited. Violations of these laws can result in enforcement actions by the Minnesota Attorney General's Office, including civil penalties and injunctive relief to stop the prohibited practices.