Price gouging occurs when retailers or other sellers take advantage of the increased demand and insufficient supply of goods and services—often commodities and basic necessities—following a natural disaster, war, civil unrest, or other event, and increase prices beyond a fair or reasonable amount.
In the state of Georgia, price gouging is regulated under the Georgia Fair Business Practices Act. When the Governor declares a state of emergency, it becomes unlawful for businesses to charge more than the normal and customary prices for goods and services identified by the Governor. This regulation is designed to prevent exploitation of consumers during times of crisis when demand for certain goods and services may far exceed supply. The law applies to all parties within the supply chain, including retailers, distributors, and manufacturers. Violations of Georgia's price gouging statutes can result in penalties including fines and possible criminal charges. Consumers who believe they have been victims of price gouging can file a complaint with the Georgia Attorney General's Office, which enforces these regulations.