A consumer is a person who purchases goods or services for personal use.
In the state of Georgia, a consumer is defined as an individual who acquires goods or services for personal, family, or household use. This definition is in line with the general understanding of consumer protection laws, which are designed to safeguard buyers from unfair business practices, ensure access to truthful information in the marketplace, and provide remedies for disputes. Georgia's Fair Business Practices Act (FBPA) is the primary state law that protects consumers against deceptive and unfair trade practices. Additionally, consumers in Georgia are also protected under various federal laws such as the Consumer Protection Act and the Federal Trade Commission Act, which prohibit deceptive and unfair business practices on a national level. These laws provide a framework for consumers to seek redress, including the right to sue for damages and the possibility of state or federal agencies taking action against businesses that violate consumer rights.