Attorney and law firm advertising involves legal ethics standards and is regulated by the state bar associations in which the attorney is licensed, or in which the advertisements appear. The disclosures and required and prohibited advertising content varies from state to state, whether the advertisements appear on television, radio, social media, print, billboards, or another medium.

In West Virginia, attorney and law firm advertising is governed by the West Virginia Rules of Professional Conduct, specifically Rule 7.1 through 7.5, which address communications concerning a lawyer's services and advertising. These rules mandate that any advertising must be truthful and not misleading, and they prohibit false or deceptive statements that create unjustified expectations or compare the lawyer's services with other lawyers' services, unless the comparison can be factually substantiated. Attorneys must also refrain from making claims about their ability to influence a court or government agency. Disclosures may be required to clarify potential results or the nature of the relationship between the attorney and the client. The West Virginia State Bar has the authority to review and regulate attorney advertising to ensure compliance with these ethical standards. The rules apply to all forms of advertising, including television, radio, social media, print, billboards, and other mediums. It is important for attorneys to familiarize themselves with these rules and ensure that their advertising strategies are in full compliance to avoid disciplinary action.