Attorney and law firm advertising involves legal ethics standards and is regulated by the state bar associations in which the attorney is licensed, or in which the advertisements appear. The disclosures and required and prohibited advertising content varies from state to state, whether the advertisements appear on television, radio, social media, print, billboards, or another medium.

In Virginia, attorney and law firm advertising is governed by the Virginia State Bar under the Virginia Rules of Professional Conduct. These rules set forth the ethical standards for attorney advertising to ensure that it is not misleading, false, or deceptive. Rule 7.1 addresses communications concerning a lawyer's services, prohibiting false or misleading communications about the lawyer or the lawyer's services. Rule 7.2 provides specific guidance on advertising, allowing lawyers to advertise through written, recorded, or electronic communication, including public media. Attorneys must keep a copy of their advertisements for a period of time as specified by the rules. Additionally, certain disclosures may be required in the advertisements to prevent them from being misleading. The content of the advertisements must not make false or unsubstantiated claims about the attorney's qualifications or results achieved. The use of actors, testimonials, endorsements, or dramatizations must be clearly disclosed. These regulations apply regardless of the medium used for advertising, including television, radio, social media, print, billboards, or any other form of communication.